Selling Your Florida Home During the Holidays

Selling your house is stressful enough without juggling holiday season activities at the same time. Still, many people need to list their homes each holiday season. Whether you’re moving for a job, downsizing, or need to sell your Florida home during the holidays for any reason, here are some things to keep in mind.

Home Prices Rise in the Spring and Summer

Spring and Summer are typically thought of as the best times of year to sell your home. While this may seem obvious for colder climates, the same holds true even in sunny Florida. Over the last three years, sale prices increased by an average of 6.6% between March and August in Central Florida. 

YearSummer Average PriceWinter Average PriceChange
2020$237,000$219,0008.2%
2019$217,000$205,0005.9%
2019$199,000$188,0005.9%
Average home sale prices Volusia County. Source: Redfin Data Center

Just keep in mind, these are averages, and each situation is unique. So if you need to sell during the winter, it is still possible to receive fair value for your home.

Days on Market During the Holidays

Homes that are sold during the holiday season can typically expect to see a slight increase in the average number of days a house spends on the market. Generally, homes being sold during the winter and holiday months stay on the market 4 – 6 days longer than homes sold during the summer. 

YearSummer Average DaysWinter Average DaysChange
201960546
201858624
Average days on market Volusia County. Source: Redfin Data Center

Tips for Selling Your Home During the Holidays

If you choose to sell your home during the holidays, here are a few tips to keep in mind.

Tip 1 – Be Patient

As we just showed, homes that sell during the winter and holiday months tend to stay on the market 4 – 6 days longer than homes sold during the summer. That means you’ll need to be a little patient when selling your home. As long as you go into the process knowing that fact, it will make the wait a little easier to handle.

Tip 2 – Use Great Photos

All else being equal, selling your Florida home in the winter means you’ll need to work a little harder when preparing to sell. One of the easiest things you can do is work with your realtor to have some professional shots taken of your home. This can often cost as little as $100 and can give your home a big advantage when prospective buyers look at listings online. 

Using Google Street View photos is not an effective way to get the attention of buyers
Professional photos are a fantastic and inexpensive strategy to help sell your home during the holidays (or any other time of year)

Tip 3 – Price Your Home Right

Pricing your home right is really more about avoiding overpricing than it is listing your house under market value. Lowering a home price, especially more than once, can give buyers a hint you are eager to sell or leave them wondering if something is wrong with your property. By pricing your home right from the start you can avoid these common pitfalls.

The Bottom Line

While the stats do show selling your home in winter means fewer buyers and more days on the market, it is important to remember that these are only averages and many people successfully sell their homes each holiday season. By being patient, using professional photos, and pricing your home right, you can dramatically increase your chances of being one of those successful Floridian holiday home sellers.

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